Writing on SEO, the slow, unsexy version that works.
Guides, playbooks and opinions on SEO. The kind of work that takes 6 to 12 months to compound, and is what actually keeps small businesses fed.
Explaining the SERPS: Where do we want to be?
In this article we're going to explain all the different features in the search results. And how you can go about targeting them for your business.
Richard Kennedy 
How long does SEO take to rank?
How long does SEO Take? It’s the question that we get asked on pretty much every call when we’re first onboarding a client.
Richard Kennedy 
How To Do SEO For Accountants
Google is one of the biggest sources of B2B leads out there, and it’s no different for SEO for accountants.
Richard Kennedy 
How To Create Service Pages For Local Businesses
For businesses, it is extremely important to be able to inform potential customers about the services you have to offer them.
Richard Kennedy 
Where Should You Focus On A New Local Website?
Starting from scratch as a new business in terms of SEO can be a bit overwhelming. We'll try to make it a bit easier to understand.
Richard Kennedy 
Where Should Your Focus Be In SEO?
Knowing where to focus in SEO is important. A brand new website has different priorities than an established brand.
Richard Kennedy 
Domain Metrics: Should You Care About Them?
As long as I've been in the SEO services industry we've always used metrics to determine the value (ranking & cost) of a link from one site to another, but should we still be using metrics in this way? In this article, I
Richard Kennedy 
How To Do B2B SEO For Your Business
Whether you're targeting individuals or businesses, they all have one thing in common, people are doing the searches. An individual may be searching on behalf of a business, but at the end of the day, a person is still t
Richard Kennedy 
How Powerful Can SEO Be For Your Business?
To see how powerful SEO can be for your business, we need to first look at the difference between driving traffic from organic search results vs other methods. When we compare it to social media for most businesses it re
Richard Kennedy 
Outreach Guide For Small Businesses
If you’re new to SEO or online marketing, let me give you a quick introduction which will help you understand how online outreach can help your business move forward. Whether you’re a new company, launching a new produc
Richard Kennedy 
Why Do Businesses Need SEO
What search engine optimisation actually means, who it works for, and why the results underneath the ads are the ones worth having. A plain English introduction for business owners deciding whether it is worth the effort.
Richard Kennedy Reading about SEO only gets you so far.
Submit your URL and Richard will record a 15-minute walkthrough of what he would actually do with your site. Free, no pitch, no follow-up sequence.