Google Ads management for local service businesses across the UK: plumbers, heating engineers, electricians, and other trades. We're in Bristol; our clients aren't. Every click is tracked to a call, a quote, or a booked job.
Google Ads works brilliantly for some businesses and burns money for others. Thirty seconds here will tell you which one you are.
Richard helped my local business through his expertise in SEO and digital advertising. We focused mostly on SEO, where we did a complete analysis of my current efforts, goals, and how to get there. He and his firm are not only knowledgeable, they find a way to deliver their advice in an easy to digest, understandable, way.…
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Fantastic support throughout setting up and transitioning our digital services to Arken. Have used other companies before and would highly recommend Arken Digital. Thanks for all your expert help and knowledge.
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Amazing support. Richard was a real lifesaver when we had to change our email and web provider. He went above and beyond and made sure everything was working correctly and even took time out to come down face to face to check our devices. Highly recommend, so glad we found him and will use him for all our IT support.…
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Been using Richard since we started the business. Can’t rate him enough, built our website and maintains it for us. Helps you at a drop of a hat. Also got us ranked on first page on google within first couple months of us starting.
Read full review on GoogleRichard listened to my ideas and vision for my website. His attention to detail is amazing. Communication is key for me and the flow of communication was excellent. My website is exactly what I imagined. Minimal, simple and professional. I would highly recommend Richard. Thankyou.
Read full review on GoogleEvery now and then, you leave a five-star review because you’ve had a good experience, but this time, I genuinely cannot fault Richard and the entire team at Arkin Digital for the incredible work they have done on our website.…
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I wasn’t have much luck finding an SEO specialist who was honest, upfront and willing to put the hard work, time and effort in to my website to help me achieve a high organic listing. Then I met Richard and Lucas at Arken Digital. Their subject knowledge is incredible.…
Read full review on GoogleRichard has been hosting my business page for many years now. He’s professional, affordable and always quick to respond to any queries I may have. Highly recommended 👌👌
Read full review on GoogleThe same three findings, audit after audit. None of them shows up in the reports you've been getting; that's rather the point.
Most agencies pick a favourite and run it for everyone. Which one earns its place first depends on your trade, your margins, and how people find you.
The very top of the page. Google vets your business, checks, insurance, reviews, and charges per lead, not per click. Rank comes from reviews and how fast you answer the phone.
Text ads against the exact searches you choose. Full control, keywords, match types, ad copy, landing pages. This is where "the searches that pay" precision lives, and where most of the management work happens.
You hand Google assets and a goal; it places ads across Search, Maps, YouTube, Display and Gmail. Powerful with clean conversion data behind it, a black box without.
Not a pound of your budget moves until we can measure what it brings back. Here's what the first month actually looks like.
Call tracking and form tracking wired in, conversions imported, and a cost-per-lead target agreed, the number we'll be judged on.
Keywords from the jobs you want, negatives from the ones you don't. Ad copy written for your trade, landing pages checked, LSA profile set up if it fits.
Ads on. Search terms pruned, bids adjusted, junk blocked, daily at first, because that's when accounts leak. First leads usually land this fortnight.
Cost per lead against target, in plain numbers. What stays, what changes, and if the maths can't work, we're the ones who say stop.
A boiler installation company came to us with an account run elsewhere: broad match on defaults, no call tracking, reports full of clicks. We rebuilt the measurement first, then the campaigns.
One client, deliberately unnamed. We'd rather show you one real account than three vague logos, and your trade, area and margins will move these numbers.
Agencies that take a percentage of your ad spend earn more when you spend more. We can't think of a worse incentive to hand your agency, so our fee is flat, and it's public.
Nobody else on the page you found us from publishes theirs. Ask them why.
Rankings take months; your phone needs to ring now. That's why this service exists, ads carry the load while the long-term work compounds. And because call tracking sits under both, every converting search term feeds the SEO plan.
When a term starts ranking, its ads don't automatically stop. If they're still paying for themselves they stay on, and keep scouting the next keywords worth building pages for. Spend follows the maths, nothing else.
No handover to a junior after the sales call, no account manager reading someone else's notes, no offshore desk. Your campaigns are built and run in-house, and when you ring, you get the person doing the work.
We build and run the account: choose the searches worth paying for, write the ads, set the bids, block the junk, and keep pruning, daily at first, weekly forever. Underneath it all, we track every call and form back to the click that caused it, and report in cost per lead and booked jobs.
We recommend at least £1,000 a month in ad spend, paid straight to Google, plus our flat management fee. Below that, data arrives too slowly to optimise, you would be paying us to wait.
Days, not months. The first two weeks of spend usually produce the first leads; we judge the account properly at day 30, against the cost-per-lead target we agreed before spending anything.
Yes, it is in your name from day one. The history, the data and everything we learn stays yours.
None. It is monthly, with 30 days' notice. The day-30 review often does the deciding for you.
Nothing dramatic. The account is already yours, so we hand over cleanly, campaigns running, tracking intact, and a note on what we would do next.
Send over your details and we will record a 15-minute video walkthrough of your Google Ads account: what is leaking, what is working, what we would change in week one, and whether it should be running at all. No sales pitch.
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