SINGLE PRACTICE
One town or city, ranked hard.
Deep rather than wide, the map pack, the service pages, and the niches you actually want.
SEO for accountants · UK
SEO for accountants that starts with what a client is worth.
Most pages ranking for this term are the same page with the industry swapped. This one isn't. How accountancy clients actually search, what a client is worth to your practice, and exactly what we'd build for it.
Local results
1
Your Practice, Chartered Accountants
2
Competitor One Accountancy
Top results
#1Ranked by Arken
yourpractice.co.uk
Small Business Accountants | Your Practice
Fixed-fee accounts, self assessment, VAT and payroll. Xero specialists, free first meeting.
competitor-one.co.uk
Competitor One · accountants & advisors
How your clients find you
This is the page of Google you're fighting for.
Nobody panic-buys an accountant. Your clients compare for weeks, and even a warm referral gets Googled before anyone calls. So you are fighting on two fronts: the map pack for the "near me" moment, and the organic results where the considered search happens, plus the national terms where location does not matter at all.
"accountant near me"
"small business accountant"
"online accountant uk"
"self assessment accountant"
"how much does an accountant cost"
* The 9,900 is the UK-wide total. A "near me" searcher only sees results for where they are standing, so the number that matters is your catchment’s slice, which is dramatically smaller. We scope every figure to your patch during research.
What a client is worth
The maths on what a client is worth.
A roofer sells one job. You sell a relationship that renews itself every year, which changes what a lead is allowed to cost.
£1,800 AVG ANNUAL FEE
× 7 yrs TYPICAL RETENTION
= £12,600 LIFETIME CLIENT VALUE
One retained client covers months of fees, which is why a practice can afford to compete harder for a lead than almost any trade on Google.
What we'd build
Your service list is the site architecture.
Built from the services your practice actually sells, not a generic accountancy menu. Each one becomes a page built to rank and convert for it, multiplied across the places you serve.
Self AssessmentBookkeepingVAT returnsPayrollYear-end accountsTax planning + yours, from your list× every location you serve
One office or twelve
Whether you want to target one location or several, we can build for it. The method stays the same; only the footprint of the site changes.
MULTI-OFFICE FIRMS
Consistent rankings across every office.
Wider, with more operational surface: bulk GBP management, location pages, NAP at scale.
The rules you work under
ICAEW and ACCA have opinions about your marketing. So does Google.
Accountancy sits in Google’s your-money-your-life category: claims get scrutinised, authorship matters, and thin content gets filtered. Your accreditation bodies’ advertising guidance shapes what we write. We work inside both: no invented superlatives, no "guaranteed rankings".
What clients say
Not just the rankings, the work behind them.
Our case studies cover the numbers. These are about what it's actually like to work with us.
Google reviews
5.0
updated automatically
★★★★★
Posted on GoogleRichard helped my local business through his expertise in SEO and digital advertising. We focused mostly on SEO, where we did a complete analysis of my current efforts, goals, and how to get there. He and his firm are not only knowledgeable, they find a way to deliver their advice in an easy to digest, understandable, way.…
Read full review on Google
★★★★★
Posted on GoogleFantastic support throughout setting up and transitioning our digital services to Arken. Have used other companies before and would highly recommend Arken Digital. Thanks for all your expert help and knowledge.
Read full review on Google
★★★★★
Posted on GoogleAmazing support. Richard was a real lifesaver when we had to change our email and web provider. He went above and beyond and made sure everything was working correctly and even took time out to come down face to face to check our devices. Highly recommend, so glad we found him and will use him for all our IT support.…
Read full review on Google
★★★★★
Posted on GoogleBeen using Richard since we started the business. Can’t rate him enough, built our website and maintains it for us. Helps you at a drop of a hat. Also got us ranked on first page on google within first couple months of us starting.
Read full review on GoogleDM
★★★★★
Posted on GoogleRichard listened to my ideas and vision for my website. His attention to detail is amazing. Communication is key for me and the flow of communication was excellent. My website is exactly what I imagined. Minimal, simple and professional. I would highly recommend Richard. Thankyou.
Read full review on GoogleLB
★★★★★
Posted on GoogleEvery now and then, you leave a five-star review because you’ve had a good experience, but this time, I genuinely cannot fault Richard and the entire team at Arkin Digital for the incredible work they have done on our website.…
Read full review on Google
★★★★★
Posted on GoogleI wasn’t have much luck finding an SEO specialist who was honest, upfront and willing to put the hard work, time and effort in to my website to help me achieve a high organic listing. Then I met Richard and Lucas at Arken Digital. Their subject knowledge is incredible.…
Read full review on GoogleMW
★★★★★
Posted on GoogleRichard has been hosting my business page for many years now. He’s professional, affordable and always quick to respond to any queries I may have. Highly recommended 👌👌
Read full review on GoogleRW
How SEO works
What actually goes into ranking a site.
Strip the jargon away and SEO is three disciplines, content, links, and a technically sound website, plus the map. Here's what each one means when it's done properly.
01.
On-page SEO
Content & intentPages written for what the search meant, not just the words it used. Someone typing "accountant for small business" wants proof, process and a price, a page that answers all three outranks a page that repeats the phrase ten times.
In practice Service and location pages that sell, headings that work the terms, internal links routing authority to the pages that earn money.
02.
Off-page SEO
Backlinks & authorityGoogle treats links from trusted sites as votes. Ten good ones from real local press, industry bodies and suppliers outweigh a thousand from link farms, which is why we earn links rather than buy them.
In practice Digital PR, partnerships and directories actually worth being in. No PBNs, no bought links, nothing that needs disavowing later.
03.
Technical SEO
A site Google can readCrawlability, speed, mobile, clean structure, schema markup. If Google cannot read the site properly, the content and links never get full credit. Most sites need weeks of technical work, not months, we fix what matters and stop.
In practice A technical audit in month one, the important fixes shipped early, schema added where it earns rich results.
04.
Google Business Profile
The map-pack sideFor "near me" and neighbourhood searches, the map pack often sits above everything else. Categories, services, reviews and photos decide who shows there, a different system from the one that ranks your website.
In practice Profile tuned as part of every engagement. The full map-pack system is its own service,Local SEO
On the record
Accountancy SEO, with the receipts.
The figures, and the full case study behind each. A second accountancy study is on the way; for now, the nearest local-SEO engagement by methodology.
60 calls / month
Qualified enquiries, traced to organic
×3organic traffic in 18 months
Page 1for every core service in Bristol
Established Bristol practice competing against the national chains. Enquiries now outpace their capacity to onboard.
Read the full story
700+ leads / month
From SEO alone · sustained, not a spike
~30monthly leads when we started
3 yrsof steady compounding
Local firm that went from a handful of enquiries a week to the dominant plumbing & heating business in their area. The study we point every new prospect at.
Read the full story
Specialist vs generalist
Do you actually need an accountancy specialist?
The pages ranking for this term today are mostly a three-minute read, why SEO matters, six service bullets, a five-step process. No numbers, no search data, nothing specific to the trade. That is the bar.
Any decent agency can
- — Fix technical SEO and site speed
- — Publish content on a schedule
- — Manage a Google Business Profile
- — Send a monthly report
The playbook adds
- — The queries known before the research starts, including the national ones
- — Service architecture pre-built for practices, not adapted from plumbers
- — Your clients' objections already answered in the copy
- — YMYL and accreditation constraints handled by default
- — Benchmarks from practices like yours, not blended averages
HONEST TAKE
If you've already got an agency doing the left column well, keep them, the playbook is a head start, not a moat. The free review will tell you which side of that line you're on, either way.
Pricing, honestly
We don't do packages. Here's why.
Every practice is in a different position. Different site, different competition, different GBP state, different review base. Selling you a Bronze / Silver / Gold package would mean deciding the work before seeing the problem.
We scope the work to what will actually move the needle, and re-scope as we learn more.
What to expect
From
£1,000 / month + VAT
This is a starting point. Your actual price is guided by your competition and your goals, so it may well be more; it depends on your market. Want an idea of the real cost for you? Get a free website review, with no aggressive sales follow-up.
Straight answers
Questions accountants actually ask us.
? What is SEO for accountants?
SEO for accountants is the work of getting a practice to rank on Google for the searches its future clients actually make: 'accountant near me', 'small business accountant', 'self assessment accountant', and the national terms too. It combines a website built around your services, a tuned Google Business Profile for the map pack, and the authority to outrank generalist directories. Prefer to do it yourself? Our guide to SEO for accountants walks through it step by step.
? All our clients come from referrals. Why would we need this?
Because your referrals Google you before they call, and because referral growth flattens as the partners' networks saturate. SEO doesn't replace referrals; it stops them from leaking and adds a channel that compounds independently of who you know.
? How long before it pays for itself?
Honestly: might be two months, might be twelve. It depends on your site, your city, and your review base. What we can say is that one retained client typically covers months of fees; see the maths above, so the break-even bar is lower than it looks.
? We're a niche practice. Is there enough search for us?
Usually the opposite problem: niche terms are small but they convert absurdly well, because the searcher has already qualified themselves. "Accountant for dentists" gets a fraction of the traffic of "accountant", and a multiple of the enquiry rate.
The standard offer
See what we'd do for your practice.
Submit your URL. Richard records a 15-minute video walkthrough: the rankings within reach, the pages we'd prioritise, and whether SEO is even the right first move for you.