Plain-English writing on SEO, from the people doing the work.

Guides, playbooks, and opinions, mostly SEO and local SEO, because that's what we do all day. No listicles, no fluff. You will not see self-proclaiming "best SEO agency" roundup posts on here.

Tip: try a topic like 'GBP' or 'audit', or a category like 'local SEO'.

How to improve local SEO, with a mock local pack showing three plumbers
Local SEO·12 minute read · May 2026

How to Improve Local SEO

Learn how to improve local SEO with a step-by-step guide covering Google Business Profile, citations, reviews, local content, and link building, in order.

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Explaining the SERPS: Where do we want to be?
SEO·6 min read · Mar 2024

Explaining the SERPS: Where do we want to be?

In this article we're going to explain all the different features in the search results. And how you can go about targeting them for your business.

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How long does SEO take to rank?
SEO·12 min read · Nov 2023

How long does SEO take to rank?

How long does SEO Take? It’s the question that we get asked on pretty much every call when we’re first onboarding a client.

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SEO for accountants, done properly: service pages, Business Profile, review system
SEO·10 min read · May 2023

How To Do SEO For Accountants

Google is one of the biggest sources of B2B leads out there, and it’s no different for SEO for accountants.

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Service pages that rank and convert, with a mock boiler repair page
SEO·13 min read · Feb 2023

How To Create Service Pages For Local Businesses

For businesses, it is extremely important to be able to inform potential customers about the services you have to offer them.

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New local website: where to start, established site versus new site
SEO·11 min read · Feb 2023

Where Should You Focus On A New Local Website?

Starting from scratch as a new business in terms of SEO can be a bit overwhelming. We'll try to make it a bit easier to understand.

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Where should your focus be: content, links, technical, local
SEO·10 min read · Sept 2021

Where Should Your Focus Be In SEO?

Knowing where to focus in SEO is important. A brand new website has different priorities than an established brand.

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Domain metrics: should you care?
SEO·10 min read · Jan 2021

Domain Metrics: Should You Care About Them?

As long as I've been in the SEO services industry we've always used metrics to determine the value (ranking & cost) of a link from one site to another, but should we still be using metrics in this way? In this article, I

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B2B SEO for your business
SEO·9 min read · Feb 2020

How To Do B2B SEO For Your Business

Whether you're targeting individuals or businesses, they all have one thing in common, people are doing the searches. An individual may be searching on behalf of a business, but at the end of the day, a person is still t

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