Richard Kennedy.
Founder - Arken.Digital
I have been doing SEO for twelve years, six of them running client campaigns inside other agencies, and the last six running Arken. I started the company because I was tired of the way small businesses were sold SEO: big retainers, fuzzy deliverables, quarterly reports that explained nothing. Arken is my attempt to do the opposite. Plain English, shown work, honest reporting, steady results.
Most of what I publish here is the stuff I wish clients had been told before they hired their last agency: what to ask for, what to refuse, what a useful month looks like. If you have a question about what you just read, send me a message and I will answer it myself.
Three things you wouldn't guess.
Work that has been written about, quoted, or featured.
What I write about.
Mostly SEO and local SEO, because that is what I do all day. Occasionally web design, the rare opinion piece, and full case studies when they are worth writing up.
How to Improve Local SEO
Learn how to improve local SEO with a step-by-step guide covering Google Business Profile, citations, reviews, local content, and link building, in order.
SEO For Roofers: Your Complete Guide
When a homeowner in your town needs a roof replacement, they don’t look in the Yellow Pages. They Google it.
Explaining the SERPS: Where do we want to be?
In this article we're going to explain all the different features in the search results. And how you can go about targeting them for your business.
How long does SEO take to rank?
How long does SEO Take? It’s the question that we get asked on pretty much every call when we’re first onboarding a client.
How To Do SEO For Accountants
Google is one of the biggest sources of B2B leads out there, and it’s no different for SEO for accountants.
How To Create Service Pages For Local Businesses
For businesses, it is extremely important to be able to inform potential customers about the services you have to offer them.
Where Should You Focus On A New Local Website?
Starting from scratch as a new business in terms of SEO can be a bit overwhelming. We'll try to make it a bit easier to understand.
Where Should Your Focus Be In SEO?
Knowing where to focus in SEO is important. A brand new website has different priorities than an established brand.
Domain Metrics: Should You Care About Them?
As long as I've been in the SEO services industry we've always used metrics to determine the value (ranking & cost) of a link from one site to another, but should we still be using metrics in this way? In this article, I
How To Do B2B SEO For Your Business
Whether you're targeting individuals or businesses, they all have one thing in common, people are doing the searches. An individual may be searching on behalf of a business, but at the end of the day, a person is still t
How Powerful Can SEO Be For Your Business?
To see how powerful SEO can be for your business, we need to first look at the difference between driving traffic from organic search results vs other methods. When we compare it to social media for most businesses it re
Outreach Guide For Small Businesses
If you’re new to SEO or online marketing, let me give you a quick introduction which will help you understand how online outreach can help your business move forward. Whether you’re a new company, launching a new produc
Why Do Businesses Need SEO
What search engine optimisation actually means, who it works for, and why the results underneath the ads are the ones worth having. A plain English introduction for business owners deciding whether it is worth the effort.
Read enough? Send me your site.
I record a 15-minute video walkthrough of what I would actually change. Free, no pitch, no follow-up sequence.