SEO for accountants
SEO is quickly becoming one of the best sources of new business for accounting firms. More and more people are turning to Google to find their new accountants.
Get in touch today to find out how we can help you grow using SEO for your accountancy firm.
How we work
1
Strategy
Every SEO campaign starts with an audit, that way we in agreement with you, we can best plot our course to get you where you want to be.
2
Goals
Not something we shy away from here, we are ambitious but realistic. So from the outset, we look at what would make this a success for your business.
3
Do The Work
This is where we spend most of our time, obviously. We can’t get you results without actually doing the work!
4
Results & Improve
We are always tracking what works and what doesn’t, this way we are constantly improving your campaigns.
When it all comes together.
Reed Accountants were able to achieve top 3 rankings for all their local terms through our SEO.
> £
0
+
in additional monthly traffic value driven to Reed Accountants.
“The website went from not being listed on Google at all to page 1 for my top keywords and I have seen a substantial increase in the number of enquiries and new business as a result.”
Paul Reed
Reed Accountants.
What our clients say
“It is great working with Arken, they are highly responsive, knowledgeable and trustworthy. They take the time to both understand our needs as a business as well as explain in simple terms what actions they are undertaking for us. Would highly recommend.”
— Henry WaddiloveNovus 
“Working with Richard from Arken has been brilliant and extremely easy, he has also been very patient with me would thoroughly recommend Arken if you are looking to have a website built.”
— Moira DoheryMD Business Coach 
“Fantastic communication and quality of work! We would highly recommend Richard and the team at Arken”
— Joshua WhiteCopycat Fragrances 
“The support provided has been fantastic and I have seen significant improvements to my website (looks and speed) and rankings on Google. The website went from not being listed on Google at all to page 1 for my top keywords and I have seen a substantial increase in the number of enquiries and new business as a result.”
— Paul ReedReed Accountants 
“Arken digital have been instrumental in growing our website and digital presence. When Arken approached us we were really struggling to find our website in the rankings. Arken have been able to get us into the top 3 spots for our search category. As a result we have seen a huge increase in quality enquiries and new business. We worked closely with them in rebuilding our website and have been very happy with the results.”
— Henry ScottPehrsson Scott 
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What to expect when working with us
Project Start
With all accountancy practices we work with, our first step is to always to get to know your business better. As not all accountants are the same, your services may differ and better understanding your business will help us deliver better results.
Keyword research for accountants
Not all keywords are created equal, our first job is to go through and find out exactly what we are going to be targeting. By doing this we’re better able to position your company to solve the problems your potential customers are having.
Technical SEO
We need to make sure your site is working as it should do, so we need to make sure it loads quickly, Google can crawl it, and it’s going to get indexed.
Without this step, you could be wasting time on the other aspects of SEO without realising you have issues that will hold you back in the longrun.
On-page optimisation
The intent of a keyword or a page is becoming more and more important. We compare your pages to similar pages that match the intent and then create content briefs around that.
During the next 2 aspects of our campaign, we will be discussing with your team how we can best cover the topics that we need to for your business.
Content creation
We now need to make sure our content is what your potential customers are searching for. It’s not as simple as having some basic information about your business, we need to go in-depth to create the sort of content that converts visitors into leads.
Outreach
The final piece of the puzzle, going through all the steps will make the links we build so much more effective.
Link building is vital to SEO success, but not all links are created equal. We focus on building links that have the chance of generating referral business as well as increase the ranking of your site.
Results
SEO is an ongoing process, and isn’t an overnight success. But once we’ve gone through all of this we can then start delivering results for your business.
Sound good?
Questions?
If you don’t know what SEO is, you’re probably in the wrong place. But for those of you who do not know that Search Engine Optimisation (SEO) is. SEO is optimising things (not always sites) for search engines, the biggest are Google, Youtube & Bing. But any search engine can be optimised, eBay & Amazon are other examples.
This isn’t something that we can simply answer, most of our clients will see progress within the first 3 months of working with us. How much depends on a lot of factors, such as the market you’re in, your starting point, and the age of your website.
However the more competitive markets can take from 4-16 months to see huge results.
It depends. Typically we don’t take on clients with a lower budget than £1000/month (+vat), however this does change depending on your market. For example a local business might cost less. The best thing is to get in touch and we can give you a better idea of the cost.
We have a lot of methods, as any company should. These include:
- Linkable Assets – Our personal favourite
- Images
- Digital PR
- Guest Content
- Skyscraper
We tailor our approach depending on the market.
No. The reason we don’t offer ‘packages’ is more often than not people will misbuy a package thinking that they need X to rank their site. When in actual fact they need X + Y or they overbuy and spend too much money.
We do have set fees for certain tasks, such as an audit (size dependant), but we stay away from packaging a monthly service because we tailor it to what your business needs.
Absolutely, book a call and we can go through the steps needed to sort it.
After you get in touch (unless you’ve booked a meeting directly), we go ahead and do some initial research on your business to see where you are currently. Then we’ll get together to have a quick chat about your business and the goals you hope to achieve. From then we can see if we’re a good fit for each other.
Monthly reporting with all the KPI’s, such as rankings, traffic, local visibility (for local campaigns) and revenue.
A linkable asset is something that will be of use to other websites, think along the lines of calculators or just a general information piece.
For example, here is a great piece on Ahrefs that explains the process in more detail.
We do. We ask for all our new customers to commit to at least 6 months at least initially. This gives us enough time to get results for your business, even in the more competitive markets.
We have a proven track record of ranking accountants in their local target area.
When choosing what service to use or product to buy, most users don’t bother to scroll past the first page of Google or Bing, so if you’re not on the first page, you’re nowhere. A better Google ranking = more customers.
It’s that simple.
We specialise in helping small businesses compete against the biggest players in your market.
We practise good SEO, so no horror stories of getting your site penalised here. So you can be confident we’re going to be representing your brand how you want it to be represented.
