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Reed Accountants
Inbound Leads Increased With More Professional Website
Client
Reed Accountants
Reed Accountants are an accountancy firm in Bristol, they wanted a website that better represented their business.
Challenges
Standing out in a professional market.
Their existing site was a basic website, that whilst gave them a web presence didn’t really go above and beyond. It didn’t stand out, nor did it represent the business they are.
They wanted a clear way to turn visitors into customers, but didn’t want to bombard people as soon as they arrived on the website. So we had to insert a clear CTA, whilst not making it too overpowering.
Solutions
Fresh professional design, with conversion in mind.
We had to create a website that was not only professional, but also stood out from all the other local accounting websites.
We done this by modernising what Reed already have, creating branded assets rather than filling the site with stock images. Giving it a much more professional feel.
The service pages before were just a wall of text, and we created a template to break the text down, and make it far more digestable for the reader.
Leads increased over 350%.
We wanted to increase the amount of leads generated from the site, and we did exactly that. By 350%.
We were also able to overhaul their SEO, which led to increased traffic as well as a much higher conversion rate.
Here is a before and after:
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