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Why Have We Changed Our Name?

Before we go through what has changed. It’s worth explaining why we have decided to go through and change our brand. 

When I first started Arken Marketing we were offering all aspects of digital marketing, hence the “marketing” in our name. And for the most part, it was just myself doing it, since then we are starting to grow and it was worth doing it with a name and brand that better represented what we do.

As the years have gone by we’ve naturally got more specialised in SEO and content marketing. Although SEO is a marketing method, it isn’t marketing, SEO & marketing are very different things.

Arken Digital better represents us going forward.

So, what else have we changed?

Well, a new name needs a new logo, here’s how it’s changed over the years:

2015

2019

Asset 1@3x

2021

You’ll also notice the website has changed (unless this is your first time here!), with the new design we wanted to be clearer about what we do, rather than just subjectively looking good.

How do you think we did?

What is coming in the future?

Over the years we’ve created 1000’s articles, posts, and various other pieces of content for our clients. But we’ve been guilty of ignoring our own advice. 

So, starting now we’re going to be creating a lot more content, a lot more often.

In the meantime, I’d love to know what you think of our new site? Either let us know in the comments below or shoot me an email at richard@arken.digital.

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